A simple process, delivered seriously.

What happens between Brief and Direction

The Direction document is the engine of every Maza commission. It typically covers:

• Concept — the single creative thought that ties the event together. Not a mood board. A specific point of view.
• Spatial design — venue layout, flow, key moments, where guests stand and where they sit and what they see.
• Decor specification — exact stock from our hire catalogue plus any commissioned pieces, with quantities and placement.
• AV scope — sound, lighting, video, staging, with technical specs and crew sizing.
• Catering coordination — menu direction, supplier shortlist, service style, beverage programme.
• Run-of-show — minute-by-minute timeline for the event, with ownership of each transition assigned to a named person.
• Budget — line-by-line spend agreement. Once signed, the total doesn't move. Variations are agreed in writing.
• Risk register — what could go wrong, what we've planned for, what we'd do if it does.

How compressed timelines work

For events booked under our minimum lead times, the Direction stage compresses to a single sit-down (or video call) followed by a same-day document. The brief and direction often happen in the same week. Delivery teams are briefed in parallel rather than sequentially. The process doesn't get skipped — it gets denser.

For 72-hour pop-up activations, our standard is: brief on day 1, direction on day 1, supplier locks on day 1, delivery on day 3. We've delivered events at this timeline. We'd rather not — but we can.

What we ask of clients

Three things make a Maza commission run well:

• One decision-maker. Not a committee. Whoever holds the budget makes the calls. We can absolutely take input from multiple people, but final decisions come from one named person.
• Honest budget conversation. If you have £40k and want something that costs £80k, we'd rather know in the first call than discover it when we present. We'll always show you what's possible at your number.
• Trust, eventually. Early on, we expect questions and revisions. By delivery, we expect to be trusted to make calls without re-checking each one. Events don't get delivered well by committee in the final 48 hours.