A two-day fragrance launch in an industrial space

An international fragrance house briefed us at six weeks notice for a London product launch across two days — one for press and influencers, one for trade. We took over a former printing warehouse in east London, built a custom installation, ran service for 350 guests cumulatively, and tore down within 36 hours of close.

Scope of work

• Concept and creative direction
• Industrial space scouting and contracting
• Build and fit-out (custom installation)
• AV and lighting design
• Catering for press, talent, and trade
• Influencer logistics and press kits
• On-the-ground management both days

Outcome

Press coverage in five trade publications. Client returned for a follow-on activation in Paris three months later.